{"id":82,"date":"2020-06-10T09:42:33","date_gmt":"2020-06-10T09:42:33","guid":{"rendered":"https:\/\/staging.trooya.com\/blog\/?p=82"},"modified":"2020-06-10T10:10:31","modified_gmt":"2020-06-10T10:10:31","slug":"why-we-built-trooya","status":"publish","type":"post","link":"https:\/\/staging3.trooya.com\/blog\/2020\/06\/10\/why-we-built-trooya\/","title":{"rendered":"Why we built Trooya"},"content":{"rendered":"

\"Trooya<\/p>\n

Social media represents a huge opportunity for brands to engage with their customers\u00a0and a treasure trove of insights into what these customers think.\u00a0Leveraging this\u00a0opportunity by engaging with customers on social media and generating social media\u00a0insights should be straightforward, but unfortunately is incredibly challenging to do especially at scale.<\/p>\n

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The key challenge faced is the sheer volume of social media posts that makes it difficult\u00a0to understand and respond to all posts without a tool. The problem is that most tools\u00a0that attempt to solve this challenge are either overly simplistic and hence miss out on\u00a0flexibility to do specifically for you need, or are so complex that it takes a lot of time to\u00a0learn and wield.<\/p>\n

So when one of Asia\u2019s largest telecom companies approached us to build a social\u00a0contact center, which would enable them to understand and engage with their\u00a0customers in real time, we leaped at the opportunity.\u00a0They had tried many other\u00a0products before \u2013 both custom built as well as off the shelf \u2014 but found these to be\u00a0either too rigid, lacking in features or too complex to understand. We combined our\u00a0expertise in the social media space with the customer\u2019s pain points and experiences\u00a0with other products to build Trooya.<\/p>\n

Over the course of the last 15 months we worked with companies across sectors like\u00a0Telecom, Banking, Travel and Logistics to figure out the right blend of power and\u00a0intuitiveness. Trooya was born from this endeavour.<\/p>\n

Trooya stands for what is true and simple, and yet powerful. We hope that like the story\u00a0of Goldilocks, you find Trooya to be neither too simple nor too complex, but \u201cjust right\u201d.<\/p>\n

Sign up for a free 14 day trial of Trooya.<\/p>\n

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